Developing marketing materials for this regional theater that includes: poster, mailers, web consulting and advertising.
Wednesday, December 10, 2008
Monday, December 8, 2008
The challenge was to re-brand the organization from both a strategic and functional purpose. The original logo was difficult to use and was often replace by a type solution. Also, the original identity did not allow for a clear visual representation of Outward Bound’s 5 core programs.
By developing a new logo and signature system that was built around a simplified compass symbol, each core division could stand on its own while building on the Outward Bound mission.
In 2008, the Outward Bound identity was highlighted in Jeff Fisher's "Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands."
In 2006 the Outward Bound identity also won a Merit Award from ReBranding 100 for myself, Tony Spaeth and Margaret Miller, Director of Marketing & PR Outward Bound.
Tony Spaeth, Corporate Identity Consultant
Proposed advanced interface designs, created package designs and developed several versions of the Access ThinkPad interface currently on the iSeries ThinkPads, IntelliStations, and NetVistas.
Brent Hood, Tangent Design
My objective is to create a uniquely clear and direct visual voice that is heard over the noise of competition and culture. My creativity is sparked by the challenge of making visual sense of complex information and discovering the core ideas of a business issue. I believe that it is the open collaboration with clients that make a project successful and exciting.
The ability to create a visual dialogue of sufficient power to accomplish objectives requires the design team and client to adhere to a specific set of principals: a clear purpose, integrity of message, and a passion for their deliverable. By managing the intricacies of this delicate creative and financial process, with the client, I can express the intellectual and emotional intimacy of the message.
The majority of my projects fall into 3 major categories:
• Corporate Identity and Branding
• Internet and Intranet Design
• Interface and Information Design