Monday, December 8, 2008

Design Philosophy

My objective is to create a uniquely clear and direct visual voice that is heard over the noise of competition and culture. My creativity is sparked by the challenge of making visual sense of complex information and discovering the core ideas of a business issue. I believe that it is the open collaboration with clients that make a project successful and exciting.

The ability to create a visual dialogue of sufficient power to accomplish objectives requires the design team and client to adhere to a specific set of principals: a clear purpose, integrity of message, and a passion for their deliverable. By managing the intricacies of this delicate creative and financial process, with the client, I can express the intellectual and emotional intimacy of the message.

The majority of my projects fall into 3 major categories:

• Corporate Identity and Branding

• Internet and Intranet Design

•  Interface and Information Design

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