Wednesday, January 28, 2009

What do designers do?

As designers we are cultural generalists, understanding the barriers and bridges between clients and their audiences. We find common connection points in written and visual languages that allow for a visual dialogue to exist and flourish.

Dialogue is based on a need to formulate and communicate a clear message. A message that is clear is based on three principles. Integrity – honesty to a set of values and an audience. Purpose – courage to attain announced goals. Passion – a devotion to an aim or cause. These principles are the foundation to effective communications. How they are combined and emphasized determines the intellectual and emotional intimacy of the message.

By managing this process, we combine your message and budget goals with your audience’s expectations, creating a unique visual voice that is heard over the noise of the competition and culture.

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