It’s all about change.
Where there was product and company loyalty, now there is none. Where there were large demographic groups, now there are many micro groups. Standard communication paths to employees, customers, and prospects have been replaced by multiple paths.
Businesses are being subjected to revolutionary pressures and issues seldom dealt with in the past. Corporate downsizing has shifted the workforce. Cellular and internet technology is shifting the work environment. A better educated audience has shifted the markets.
In this ever-shifting business environment, you must find new and flexible connection points with your audiences – connection points that overcome the visible and invisible barriers created by culture, locations, and technology. Only a visual dialogue between you and your customers can bridge this change.
Only dialogue that is effective and efficient gets results.