Friday, February 20, 2009

Blue Back - Know the Way


(Click on logo to see applications.)

Blue Back Group is an employee benefit advisory and business improvement firm dedicated to helping improve employee performance. Their collaborative way of working allows them to, through knowledge and conversation, lead businesses to successful choices and results.

Blue Back’s new logo illustrates how, through conversations, they open doors of knowledge that leads their clients on a clear path to success.

Partnership with: The Idea Factory, Inc.


Sunday, February 8, 2009

RayLign Foundation – patterns of behavior.

(Click on illustration to see invitation.)

RayLign facilitates family decisions that establish effective leadership and decision-making processes that builds respect, communications and financial well-being.

For RayLign’s annual gathering, that promotes dialogue between parents and adult children, I branded the event by creating both an illustration and logo for the invitation that shows how family generations are connected through patterns of behavior.

Partnership with: aabalone[red]

Saturday, February 7, 2009

Whitserve – igniting a creative spark.


Whitserve re-thinks work applications by inventing friendly web-based tools for professional services. To leverage the company’s inventive and unique approach to problems, Gail Wiggin at aabalone[red], created the unexpected, a friendly creative spark. My job was to design the web site and gave the spark a place(s) to live. The other requirement was to show Whitserve’s actual patents within the site – no pop-up windows. (see “What have we done?” section)

www.whitserve.com

Partnership with:
aabalone[red]