Monday, October 19, 2009

Social Media Avatar for Goodwill of NY & NJ

Like many organizations today, Goodwill Industries of Greater New York and New Jersey has stepped into the social media environment to broaden their audience connections.

With this action, it was important to create a icon/avatar for the organization that used the nationally recognized Goodwill logo but at the same time made the individual organization the visual hero while promoting a youthful attitude.

Partnership with: The Vanderbilt Agency, Norwalk, CT