Inbound Journalism Publication

Partnership with: Austin Lawrence

Say good by to PowerPoint and say hello to Prezi

Writenow brand!

Writenow helps develops your voice and your story with essay tutoring and business writing.

Integrated Pain and Stress Relief - illustration & brand development.

A comprehensive approach to pain relief: Treat the source of your pain, not just the symptoms. A thorough posture analysis will identify the muscular imbalances that cause your pain.

Making a real connection between Lutheran HealthCare & their patients.

Lutheran HealthCare: 2011 Annual Report

Lutheran HealthCare is one of the nation’s most fully integrated health care systems and is an important part of keeping Brooklyn a vibrant community. To emphasize this fact, we highlighted 5 patient cases in their 2011 annual report.

Partnership with: The Idea Factory Inc.

PowerHawke Car Graphics

Partnership with: The Idea Factory Inc.

iPay Brand

iPAY Global Gateway is a trusted online payment gateway for e-commerce, call center, mail-order and telephone order merchants. Currently available in the US and Canada, the gateway enables acceptance of all major payment types and methods, and offers customized solutions that meet each merchant’s processing needs. 

MedLaw Website Design

MedLaw

Helping to defend claims that involve complex medical issues by providing a trained eye in the medical library to discover authoritative treatises and specialized medical experts.

http://www.medlawcompusearch.com

Logo concept for a venture capital business

Spruce Private Investors

Spruce Logo

Website

Spruce 2011 Client Conference Material

Spruce 2011 Client Research Trip Material

Spruce 2010 Client Conference Material

Spruce Private Investors serves as the Chief Investment Officer and asset manager for family offices and charitable institutions. Spruce has helped families and investors benefit from the ever-widening and sophisticated array of global investment opportunities.

As part of the aabalone[red] team to develop a new Spruce branding expression, I participated in the development of a new logo and subsequent branding applications. Spruce’s visual brand is all about growth and rich and diverse ways of achieving it.

Partnership with: aabalone[red]

Burstream

Burstream is the creator of the NanoSpeed Market Data Mesh™.  The ‘NanoSpeed Mesh’ is a service-based offering for high frequency proprietary trading firms who desire the fastest market data processing speeds achievable while requiring rapid implementation and cost effective operations.  

As part of the aabalone[red] team to develop a Burstream branding expression, I participated in the development of a new logo, website and creation of schematics illustrating their business model. Burstream’s visual brand is all about direct, clean, unfettered speed.

Partnership with: aabalone[red]

Raylor Investments

Website

Brochure

While most firms focus on either investors or advisors, Raylor Investments understands that the two are intrinsically linked. Their holistic approach results in a single solution: a compelling investment strategy coupled with a sound business development strategy. From our perspective, the two are bound together—supporting the role of both an investment manager and a business manager.

As part of the aabalone[red] team to develop a expanded branding expression, I participated in the development of a new brochure, web site/blog that allowed for client interaction and the creation of schematics illustrating their business model. Raylor’s brand is all about bringing people together in a clear and individual way.

Partnership with: aabalone[red]

RayLign Foundation - 2011 Illustration

RayLign facilitates family decisions that establish effective leadership and decision-making processes that builds respect, communications and financial well-being. For RayLign’s annual gathering, that promotes dialogue between parents and adult children, I branded the 2011 event by creating a new illustration for the invitation that shows how family generations are connected through patterns that rely on each other – music notes.

Partnership with: aabalone[red]

Making a real connection between Lutheran HealthCare & Brooklyn

Lutheran HealthCare: 2010 Annual Report

Lutheran HealthCare is one of the nation’s most fully integrated health care systems and is an important part of keeping Brooklyn a vibrant community. To emphasize this fact, we highlighted 8 ways that Lutheran activity does this for Brooklyn and the benefits for both the hospital and the community in their 2010 annual report. 

Partnership with: The Idea Factory, Inc.

Sysdyne Trade Show Booth Design

Sysdyne is in the business of providing processing systems for ordering, mixing, and delivering concrete. They traditionally have worked exclusively with concrete mixing plants so their brand has been very workman like to match their audience.

With the development of their new “cloud” based dispatch system, Sysdyne needed a tradeshow brand that spoke more to the where their technology was going – modern, digital, and multifaceted.  

A new brand for a historical landmark.

Stamford’s Old Town Hall, a historic landmark that once served as the center for city government, has now been given a new life. The Inaugural Art Exhibit in the galleries at Old Town Hall Museum represents the cultural and artistic diversity of Stamford as well as the surrounding communities. 

Preventing electrical risk.

In 2010 McPhee Electrical introduced a new preventive maintenance program called “PowerHawke” to protect their clients assets – buildings, business and people. PowerHawke is about keeping all the elements of your business in their place and being able to detect the ones that are not.

Partnership with: The Idea Factory, Inc.

Healthy lungs are the wind of life.

PAKA Pulmonary Pharmaceuticals is a technology company that delivers drugs directly to the lungs for treatment of lung diseases. The name PAKA is derived from Paka'a, the Hawaiian god of wind. And like Paka’a restoring the winds to the sea, PARA restores the wind to patient’s lungs.

The logo, through the lightness and openness of the font and mark, illustrates the unrestricted passage of air.

Social Media Avatar for Goodwill of NY & NJ

Like many organizations today, Goodwill Industries of Greater New York and New Jersey has stepped into the social media environment to broaden their audience connections.

With this action, it was important to create a icon/avatar for the organization that used the nationally recognized Goodwill logo but at the same time made the individual organization the visual hero while promoting a youthful attitude.

Partnership with: The Vanderbilt Agency, Norwalk, CT