Inbound Journalism Publication

Partnership with: Austin Lawrence

Making a real connection between Lutheran HealthCare & their patients.

Lutheran HealthCare: 2011 Annual Report

Lutheran HealthCare is one of the nation’s most fully integrated health care systems and is an important part of keeping Brooklyn a vibrant community. To emphasize this fact, we highlighted 5 patient cases in their 2011 annual report.

Partnership with: The Idea Factory Inc.

Spruce Private Investors

Spruce Logo

Website

Spruce 2011 Client Conference Material

Spruce 2011 Client Research Trip Material

Spruce 2010 Client Conference Material

Spruce Private Investors serves as the Chief Investment Officer and asset manager for family offices and charitable institutions. Spruce has helped families and investors benefit from the ever-widening and sophisticated array of global investment opportunities.

As part of the aabalone[red] team to develop a new Spruce branding expression, I participated in the development of a new logo and subsequent branding applications. Spruce’s visual brand is all about growth and rich and diverse ways of achieving it.

Partnership with: aabalone[red]

Burstream

Burstream is the creator of the NanoSpeed Market Data Mesh™.  The ‘NanoSpeed Mesh’ is a service-based offering for high frequency proprietary trading firms who desire the fastest market data processing speeds achievable while requiring rapid implementation and cost effective operations.  

As part of the aabalone[red] team to develop a Burstream branding expression, I participated in the development of a new logo, website and creation of schematics illustrating their business model. Burstream’s visual brand is all about direct, clean, unfettered speed.

Partnership with: aabalone[red]

Raylor Investments

Website

Brochure

While most firms focus on either investors or advisors, Raylor Investments understands that the two are intrinsically linked. Their holistic approach results in a single solution: a compelling investment strategy coupled with a sound business development strategy. From our perspective, the two are bound together—supporting the role of both an investment manager and a business manager.

As part of the aabalone[red] team to develop a expanded branding expression, I participated in the development of a new brochure, web site/blog that allowed for client interaction and the creation of schematics illustrating their business model. Raylor’s brand is all about bringing people together in a clear and individual way.

Partnership with: aabalone[red]

RayLign Foundation - 2011 Illustration

RayLign facilitates family decisions that establish effective leadership and decision-making processes that builds respect, communications and financial well-being. For RayLign’s annual gathering, that promotes dialogue between parents and adult children, I branded the 2011 event by creating a new illustration for the invitation that shows how family generations are connected through patterns that rely on each other – music notes.

Partnership with: aabalone[red]

Making a real connection between Lutheran HealthCare & Brooklyn

Lutheran HealthCare: 2010 Annual Report

Lutheran HealthCare is one of the nation’s most fully integrated health care systems and is an important part of keeping Brooklyn a vibrant community. To emphasize this fact, we highlighted 8 ways that Lutheran activity does this for Brooklyn and the benefits for both the hospital and the community in their 2010 annual report. 

Partnership with: The Idea Factory, Inc.

Preventing electrical risk.

In 2010 McPhee Electrical introduced a new preventive maintenance program called “PowerHawke” to protect their clients assets – buildings, business and people. PowerHawke is about keeping all the elements of your business in their place and being able to detect the ones that are not.

Partnership with: The Idea Factory, Inc.

RayLign Foundation – patterns of behavior.

(Click on illustration to see invitation.)

RayLign facilitates family decisions that establish effective leadership and decision-making processes that builds respect, communications and financial well-being.

For RayLign’s annual gathering, that promotes dialogue between parents and adult children, I branded the event by creating both an illustration and logo for the invitation that shows how family generations are connected through patterns of behavior.

Partnership with: aabalone[red]

Finding my inner NASCAR!

So sometimes it's fun and rewarding to push outside ones own comfort zone - in 2008, using the NASCAR theme was my design push.

To promote a healthy lifestyle through the use of health assessments and checkups to a business population comprised largely of healthy, thirty-something aged men, we tapped into the NASCAR attitude and image. 

Partnership with:

The Idea Factory Inc.

CASMED - For what's vital

CASMED is a leading developer of innovative, non-invasive vital sign monitoring technologies and products that deliver accurate, reliable patient data.

The search and development of the CASMED identity focused on building a brand that was modern, stable and suggested what their business was about - vital sign monitoring.   

www.casmed.com

Partnership with:

The Idea Factory

Premise - software for the healthcare industry

The most important gauge in the success of a hospital is how a patient is admitted, treated and released. Premise provides decision support software tools to the healthcare industry in the area of capacity management.

Partnership with:

The Idea Factory

Celera Genomics - deciphering the human DNA

Some projects come with schedules that makes you clarify the objectives! Celera was named and designed in just 13 weeks, with the final logo design being picked by the great Craig Venter himself, the decoder of the human genome! He did not pick from the proposed designs but from the rough sketches - the least conventional solution! The final logo design combined the human element with a confident wordmark.

Partnership with:

Tony Spaeth

Footstar - a Wall Street Brand

Foorstar was the parent company of Footaction & Kmart's shoe operations. The goal for this mark was for it to be straight forward with no icons, or embellishments - in it's simplicity the Footstar mark showed confidence and strength. 

Partnership with:

Tony Spaeth

Shakespeare on the Sound

Developing marketing materials for this regional theater that includes: poster, mailers, web consulting and advertising.

Expressive Typography

(Click on poster to see more.)

A series of posters for the CIO office of IBM highlighting how e-business was changing IBM.

Partnership with:

Brent Hood, Tangent Design

Bob Devol, Writer

Essextec

Created a brand for this IBM software/hardware reseller company that included: identity, print material, trade show booths, web site and sale presentations.

Outward Bound

The challenge was to re-brand the organization from both a strategic and functional purpose. The original logo was difficult to use and was often replace by a type solution. Also, the original identity did not allow for a clear visual representation of Outward Bound’s 5 core programs.

By developing a new logo and signature system that was built around a simplified compass symbol, each core division could stand on its own while building on the Outward Bound mission.

In 2008, the Outward Bound identity was highlighted in Jeff Fisher's "Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands."

In 2006 the Outward Bound identity also won a Merit Award from ReBranding 100 for myself, Tony Spaeth and Margaret Miller, Director of Marketing & PR Outward Bound.

Partnership with:

Tony Spaeth, Corporate Identity Consultant