MedLaw Website Design

MedLaw

Helping to defend claims that involve complex medical issues by providing a trained eye in the medical library to discover authoritative treatises and specialized medical experts.

http://www.medlawcompusearch.com

Spruce Private Investors

Spruce Logo

Website

Spruce 2011 Client Conference Material

Spruce 2011 Client Research Trip Material

Spruce 2010 Client Conference Material

Spruce Private Investors serves as the Chief Investment Officer and asset manager for family offices and charitable institutions. Spruce has helped families and investors benefit from the ever-widening and sophisticated array of global investment opportunities.

As part of the aabalone[red] team to develop a new Spruce branding expression, I participated in the development of a new logo and subsequent branding applications. Spruce’s visual brand is all about growth and rich and diverse ways of achieving it.

Partnership with: aabalone[red]

Burstream

Burstream is the creator of the NanoSpeed Market Data Mesh™.  The ‘NanoSpeed Mesh’ is a service-based offering for high frequency proprietary trading firms who desire the fastest market data processing speeds achievable while requiring rapid implementation and cost effective operations.  

As part of the aabalone[red] team to develop a Burstream branding expression, I participated in the development of a new logo, website and creation of schematics illustrating their business model. Burstream’s visual brand is all about direct, clean, unfettered speed.

Partnership with: aabalone[red]

Rockledge Properties – Website Design

Rockledge Properties transforms historical Harlem properties into apartments that are spacious, secure, and beautiful. Tenants are primarily: college students, recent graduates starting careers, young professionals, professors and staff at nearby colleges/universities, or young families. 

To appeal to the primary tenants, I designed a site that was simple and direct, reflecting a warm and modern living style.

www.rockledgeproperties.com

Partnership with: Ann Zeller, Eastern Consolidated

SSJR Site Live

SSJR is a law firm specializing in intellectual property matters. Focusing exclusively on IP issues, SSJR builds long-term partnerships with their clients that result in extraordinary effective legal solutions.

As part of the aabalone[red] team the developed the new SSJR website, I created a web site design the highlighted the technical and professional aspect of SSJR’s business, while emphasizing their commitment to their clients by highlighting the individual lawyers who make those extraordinary legal solutions possible. 

www.ssjr.com

Partnership with: aabalone[red]

Whitserve – igniting a creative spark.

Whitserve re-thinks work applications by inventing friendly web-based tools for professional services. To leverage the company’s inventive and unique approach to problems, Gail Wiggin at aabalone[red], created the unexpected, a friendly creative spark. My job was to design the web site and gave the spark a place(s) to live. The other requirement was to show Whitserve’s actual patents within the site – no pop-up windows. (see “What have we done?” section)

www.whitserve.com

Partnership with:

aabalone[red]

Finding my inner NASCAR!

So sometimes it's fun and rewarding to push outside ones own comfort zone - in 2008, using the NASCAR theme was my design push.

To promote a healthy lifestyle through the use of health assessments and checkups to a business population comprised largely of healthy, thirty-something aged men, we tapped into the NASCAR attitude and image. 

Partnership with:

The Idea Factory Inc.

CASMED - For what's vital

CASMED is a leading developer of innovative, non-invasive vital sign monitoring technologies and products that deliver accurate, reliable patient data.

The search and development of the CASMED identity focused on building a brand that was modern, stable and suggested what their business was about - vital sign monitoring.   

www.casmed.com

Partnership with:

The Idea Factory

Premise - software for the healthcare industry

The most important gauge in the success of a hospital is how a patient is admitted, treated and released. Premise provides decision support software tools to the healthcare industry in the area of capacity management.

Partnership with:

The Idea Factory

Essextec

Created a brand for this IBM software/hardware reseller company that included: identity, print material, trade show booths, web site and sale presentations.