Rockledge Properties transforms historical Harlem properties into apartments that are spacious, secure, and beautiful. Tenants are primarily: college students, recent graduates starting careers, young professionals, professors and staff at nearby colleges/universities, or young families.
To appeal to the primary tenants, I designed a site that was simple and direct, reflecting a warm and modern living style.
Partnership with: Ann Zeller, Eastern Consolidated
SSJR is a law firm specializing in intellectual property matters. Focusing exclusively on IP issues, SSJR builds long-term partnerships with their clients that result in extraordinary effective legal solutions.
As part of the aabalone[red] team the developed the new SSJR website, I created a web site design the highlighted the technical and professional aspect of SSJR’s business, while emphasizing their commitment to their clients by highlighting the individual lawyers who make those extraordinary legal solutions possible.
Partnership with: aabalone[red]
(Click on logo to see applications.)
Blue Back Group is an employee benefit advisory and business improvement firm dedicated to helping improve employee performance. Their collaborative way of working allows them to, through knowledge and conversation, lead businesses to successful choices and results.
Blue Back’s new logo illustrates how, through conversations, they open doors of knowledge that leads their clients on a clear path to success.
Partnership with: The Idea Factory, Inc.
(Click on illustration to see invitation.)
RayLign facilitates family decisions that establish effective leadership and decision-making processes that builds respect, communications and financial well-being.
For RayLign’s annual gathering, that promotes dialogue between parents and adult children, I branded the event by creating both an illustration and logo for the invitation that shows how family generations are connected through patterns of behavior.
Partnership with: aabalone[red]
Whitserve re-thinks work applications by inventing friendly web-based tools for professional services. To leverage the company’s inventive and unique approach to problems, Gail Wiggin at aabalone[red], created the unexpected, a friendly creative spark. My job was to design the web site and gave the spark a place(s) to live. The other requirement was to show Whitserve’s actual patents within the site – no pop-up windows. (see “What have we done?” section)
Partnership with:aabalone[red]
It’s all about change.
Where there was product and company loyalty, now there is none. Where there were large demographic groups, now there are many micro groups. Standard communication paths to employees, customers, and prospects have been replaced by multiple paths.
Businesses are being subjected to revolutionary pressures and issues seldom dealt with in the past. Corporate downsizing has shifted the workforce. Cellular and internet technology is shifting the work environment. A better educated audience has shifted the markets.
In this ever-shifting business environment, you must find new and flexible connection points with your audiences – connection points that overcome the visible and invisible barriers created by culture, locations, and technology. Only a visual dialogue between you and your customers can bridge this change.
Only dialogue that is effective and efficient gets results.
As designers we are cultural generalists, understanding the barriers and bridges between clients and their audiences. We find common connection points in written and visual languages that allow for a visual dialogue to exist and flourish.
Dialogue is based on a need to formulate and communicate a clear message. A message that is clear is based on three principles. Integrity – honesty to a set of values and an audience. Purpose – courage to attain announced goals. Passion – a devotion to an aim or cause. These principles are the foundation to effective communications. How they are combined and emphasized determines the intellectual and emotional intimacy of the message.
By managing this process, we combine your message and budget goals with your audience’s expectations, creating a unique visual voice that is heard over the noise of the competition and culture.
Partnership with:
Tony Spaeth
Partnership with:
Tony Spaeth
Partnership with:
Tony Spaeth
