Writenow brand!

Writenow helps develops your voice and your story with essay tutoring and business writing.

Integrated Pain and Stress Relief - illustration & brand development.

A comprehensive approach to pain relief: Treat the source of your pain, not just the symptoms. A thorough posture analysis will identify the muscular imbalances that cause your pain.

PowerHawke Car Graphics

Partnership with: The Idea Factory Inc.

iPay Brand

iPAY Global Gateway is a trusted online payment gateway for e-commerce, call center, mail-order and telephone order merchants. Currently available in the US and Canada, the gateway enables acceptance of all major payment types and methods, and offers customized solutions that meet each merchant’s processing needs. 

MedLaw Website Design

MedLaw

Helping to defend claims that involve complex medical issues by providing a trained eye in the medical library to discover authoritative treatises and specialized medical experts.

http://www.medlawcompusearch.com

Logo concept for a venture capital business

Spruce Private Investors

Spruce Logo

Website

Spruce 2011 Client Conference Material

Spruce 2011 Client Research Trip Material

Spruce 2010 Client Conference Material

Spruce Private Investors serves as the Chief Investment Officer and asset manager for family offices and charitable institutions. Spruce has helped families and investors benefit from the ever-widening and sophisticated array of global investment opportunities.

As part of the aabalone[red] team to develop a new Spruce branding expression, I participated in the development of a new logo and subsequent branding applications. Spruce’s visual brand is all about growth and rich and diverse ways of achieving it.

Partnership with: aabalone[red]

Burstream

Burstream is the creator of the NanoSpeed Market Data Mesh™.  The ‘NanoSpeed Mesh’ is a service-based offering for high frequency proprietary trading firms who desire the fastest market data processing speeds achievable while requiring rapid implementation and cost effective operations.  

As part of the aabalone[red] team to develop a Burstream branding expression, I participated in the development of a new logo, website and creation of schematics illustrating their business model. Burstream’s visual brand is all about direct, clean, unfettered speed.

Partnership with: aabalone[red]

Sysdyne Trade Show Booth Design

Sysdyne is in the business of providing processing systems for ordering, mixing, and delivering concrete. They traditionally have worked exclusively with concrete mixing plants so their brand has been very workman like to match their audience.

With the development of their new “cloud” based dispatch system, Sysdyne needed a tradeshow brand that spoke more to the where their technology was going – modern, digital, and multifaceted.  

A new brand for a historical landmark.

Stamford’s Old Town Hall, a historic landmark that once served as the center for city government, has now been given a new life. The Inaugural Art Exhibit in the galleries at Old Town Hall Museum represents the cultural and artistic diversity of Stamford as well as the surrounding communities. 

Healthy lungs are the wind of life.

PAKA Pulmonary Pharmaceuticals is a technology company that delivers drugs directly to the lungs for treatment of lung diseases. The name PAKA is derived from Paka'a, the Hawaiian god of wind. And like Paka’a restoring the winds to the sea, PARA restores the wind to patient’s lungs.

The logo, through the lightness and openness of the font and mark, illustrates the unrestricted passage of air.

Social Media Avatar for Goodwill of NY & NJ

Like many organizations today, Goodwill Industries of Greater New York and New Jersey has stepped into the social media environment to broaden their audience connections.

With this action, it was important to create a icon/avatar for the organization that used the nationally recognized Goodwill logo but at the same time made the individual organization the visual hero while promoting a youthful attitude.

Partnership with: The Vanderbilt Agency, Norwalk, CT

Blue Back - Know the Way

(Click on logo to see applications.)

Blue Back Group is an employee benefit advisory and business improvement firm dedicated to helping improve employee performance. Their collaborative way of working allows them to, through knowledge and conversation, lead businesses to successful choices and results.

Blue Back’s new logo illustrates how, through conversations, they open doors of knowledge that leads their clients on a clear path to success.

Partnership with: The Idea Factory, Inc.

RayLign Foundation – patterns of behavior.

(Click on illustration to see invitation.)

RayLign facilitates family decisions that establish effective leadership and decision-making processes that builds respect, communications and financial well-being.

For RayLign’s annual gathering, that promotes dialogue between parents and adult children, I branded the event by creating both an illustration and logo for the invitation that shows how family generations are connected through patterns of behavior.

Partnership with: aabalone[red]

Finding my inner NASCAR!

So sometimes it's fun and rewarding to push outside ones own comfort zone - in 2008, using the NASCAR theme was my design push.

To promote a healthy lifestyle through the use of health assessments and checkups to a business population comprised largely of healthy, thirty-something aged men, we tapped into the NASCAR attitude and image. 

Partnership with:

The Idea Factory Inc.

FORE-SIGHT Logo

FORE-SIGHT is CASMED's Cerebral Oximeter. It's the world's first non-invasive monitor that measures a patient's brain oxygenation during complex surgery.

The FORE-SIGHT monitor works by projecting harmless near-infrared light through the scalp and skull and into the brain. 

Partnership with

The Idea Factory

CASMED - For what's vital

CASMED is a leading developer of innovative, non-invasive vital sign monitoring technologies and products that deliver accurate, reliable patient data.

The search and development of the CASMED identity focused on building a brand that was modern, stable and suggested what their business was about - vital sign monitoring.   

www.casmed.com

Partnership with:

The Idea Factory

Premise - software for the healthcare industry

The most important gauge in the success of a hospital is how a patient is admitted, treated and released. Premise provides decision support software tools to the healthcare industry in the area of capacity management.

Partnership with:

The Idea Factory

Celera Genomics - deciphering the human DNA

Some projects come with schedules that makes you clarify the objectives! Celera was named and designed in just 13 weeks, with the final logo design being picked by the great Craig Venter himself, the decoder of the human genome! He did not pick from the proposed designs but from the rough sketches - the least conventional solution! The final logo design combined the human element with a confident wordmark.

Partnership with:

Tony Spaeth

Orbital - a Rocket & Satellite Communications Business

There are many times in the design business that best or most unique ideas are not implemented - for whatever reason. Orbital is such an example - drawn on a airline napkin, flying home from the final design presentation! 

Try as we might, the client had their hearts set on a swish and so the positive/negative globe was not to be. Still love the mark though! 

Partnership with:

Tony Spaeth