Shakespeare on the Sound

Developing marketing materials for this regional theater that includes: poster, mailers, web consulting and advertising.

Expressive Typography

(Click on poster to see more.)

A series of posters for the CIO office of IBM highlighting how e-business was changing IBM.

Partnership with:

Brent Hood, Tangent Design

Bob Devol, Writer

Essextec

Created a brand for this IBM software/hardware reseller company that included: identity, print material, trade show booths, web site and sale presentations.

Outward Bound

The challenge was to re-brand the organization from both a strategic and functional purpose. The original logo was difficult to use and was often replace by a type solution. Also, the original identity did not allow for a clear visual representation of Outward Bound’s 5 core programs.

By developing a new logo and signature system that was built around a simplified compass symbol, each core division could stand on its own while building on the Outward Bound mission.

In 2008, the Outward Bound identity was highlighted in Jeff Fisher's "Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands."

In 2006 the Outward Bound identity also won a Merit Award from ReBranding 100 for myself, Tony Spaeth and Margaret Miller, Director of Marketing & PR Outward Bound.

Partnership with:

Tony Spaeth, Corporate Identity Consultant