Tuesday, January 6, 2009

Finding my inner NASCAR!


So sometimes it's fun and rewarding to push outside ones own comfort zone - in 2008, using the NASCAR theme was my design push.

To promote a healthy lifestyle through the use of health assessments and checkups to a business population comprised largely of healthy, thirty-something aged men, we tapped into the NASCAR attitude and image. 


Partnership with:
The Idea Factory Inc.

1 comment:

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