Some projects come with schedules that makes you clarify the objectives! Celera was named and designed in just 13 weeks, with the final logo design being picked by the great Craig Venter himself, the decoder of the human genome! He did not pick from the proposed designs but from the rough sketches - the least conventional solution! The final logo design combined the human element with a confident wordmark.
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Tony Spaeth
You could add, Nat, that "the picker" was the great Craig Venter himself, decoder of the human genome. It was the least conventional solution and his eye went right to it.
ReplyDeleteThanks Tony - I will!
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